Product Intelligence System

The system for
product decisions

Purpose-built for connecting what you build to what actually works. Track use cases, measure bets, and build institutional product memory.

BetLoop
Adoption

78%

+4.2%
Retention

92%

+1.8%
Revenue

$2.4M

+12%
Active Bets

6

3 new
Revenue by Use Case
Retention Trend
Active Bets
Improve onboarding completionSelf-Serve Setup+12%
Reduce churn in automation flowsWorkflow Automation+8.4%
Expand invoice processing revenueInvoice Processing+$180k

A new kind of product tool. Built for teams that care about outcomes, not just output.

FIG 0.1

Use case driven

Organized around the real jobs customers hire your product for, not features or epics.

FIG 0.2

Outcome measured

Every bet has a hypothesis, target metric, and measurement window. No ambiguity.

FIG 0.3

Built-in memory

Decisions, results, and context accumulate over time. Nothing gets lost between cycles.

1.0Discover

Understand what customers actually use your product for

Connect analytics, billing, CRM, and feedback. BetLoop surfaces real use cases with adoption, retention, revenue contribution, and growth trends.

BetLoop use case discovery view showing customer use cases with adoption and retention metrics

Behavioral analysis

Identify real usage patterns, not assumed personas.

Measurable by default

Each use case comes with adoption, retention, and revenue data.

Customer-level detail

See which accounts depend on which use cases and how deeply.

2.0Bet

Create structured product bets tied to real outcomes

Every bet includes a hypothesis, a use case, measurable metrics, targets, and a measurement window. No more shipping into the void.

BetLoop bets list view showing structured product bets with metrics and status

Hypothesis-driven

Articulate what you believe and what should change.

Auto-measurement

Measurement starts when execution ships. No manual work.

Clear classification

Win, Partial, or Lost. Every bet gets a clear verdict.

3.0Measure

Understand impact with clarity, not dashboards

Baseline vs current. Target vs actual. Confidence level. Revenue impact. Each bet gets a clear verdict so teams learn what works.

BetLoop analytics dashboard showing revenue, retention, and adoption metrics

Baseline vs. current

Automatic delta tracking from the moment execution ships.

Connected execution

Linked to Linear, GitHub, and your deploy pipeline.

Revenue attribution

See the revenue and retention impact of every decision.

From fragmented to focused

Replace guesswork with a structured system for product decisions.

Feature-driven roadmapsJob-driven improvements
Opinions and gut feelMeasurable outcomes
Fragmented dashboardsConnected intelligence
Lost context over timeInstitutional product memory
Ship and forgetShip, measure, learn

Built for teams accountable for outcomes

For product-led companies that ship continuously and want clarity between what they build and the value it creates.

FoundersSee the full picture
Heads of ProductAlign teams on outcomes
Product EngineersMeasure what you build
Growth LeadersConnect growth to value

Build product intelligence
over time.

Stop debating opinions. Start evaluating impact. Stop losing decision history. Start building institutional memory.